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For the Beckham experiment in the US, map to the Del Piero experiment in Australia. Fans flocked to games he was expected to play in. The league became the Del Piero league (and he was in a terrible team). He did a lot for the league but there never seemed to be a plan for after he left.

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Seems to me that the A-League has tightened up what it wants to be, but that might be just because I'm really paying attention but obviously from some distance.

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